Online version: Library services for online patrons Barbara : Libraries Unlimited, 2019. 9781440859533 (DLC) 2019026117 |
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Summary
Summary
This practical and holistic approach to offering library resources and services to online patrons addresses multiple areas of service to online patrons, including reference, instruction, access, and marketing.
Academic libraries are wonderful resources for university students and faculty on campus, and public libraries thrive on providing targeted in-person services such as storytime, makerspaces, and adult programming. It can be easy, however, to forget about the large population of students, faculty, and community members who access library resources and use library services remotely.
Library Services for Online Patrons reaches out to patrons who are not--or not always--located on campus or who seldom--if ever--visit libraries' physical facilities and who may not be aware of or able to equitably use library services. The authors focus on ways to organize library resources using principles of design and to cater library services to the specific needs of online students, faculty, and community members. They also address how to effectively target marketing to the online population and how to collaborate with campus and community stakeholders who work directly with them.
Author Notes
Joelle Pitts is instructional design librarian and Hobrock Distinguished Associate Professor at Kansas State University Libraries.
Jason Coleman is head of the Library User Services Department and associate professor at Kansas State University Libraries.
Laura Bonella is academic services librarian and associate professor at Kansas State University Libraries.
Adam Wathen is the associate director for system-wide services at Johnson County Library in Overland Park, KS.
Summary:
Reviews (2)
Choice Review
Pitts and her fellow editors provide a manual for serving online patrons. Contributors who specialize in various aspects of online and/or distance librarianship share experiences that serve as "a practical blueprint to follow in implementing or improving ... services and marketing" (p. xi) for online users. The book opens with foundational chapters that will assist in "taking stock" of one's library, setting realistic goals and understanding the population, and introducing inclusive design/universal design principles. Subsequent chapters focus on building traditional services--reference, instruction, and so on--in ways that meet online users' needs. Of particular interest is discussion of building relationships and advocating for users, areas typically are not covered in LIS curricula. Relevant case studies are included throughout the chapters, which provide real-life examples in practice from professionals in the field. The book provides background theory, field knowledge, and practical examples that will be relevant to a range of librarians and librarians in training. Summing Up: Recommended. Graduate students, researchers, faculty, professionals. --Trisha Prevett, Southern New Hampshire University
Library Journal Review
Addressing those new to the profession or to online learning, editors Pitts, Laura Bonella, and Jason M. Coleman, all librarians at Kansas State University Libraries, along with Adam Wathen (Johnson Cty. Lib., Overland Park, KS), begin with the basics of user-centered design, outline considerations for conducting needs assessments, and describe how to set short- and long-term goals using evidence-based decision-making practices. One contributor explores inclusive and universal design, some of which depends on institutional needs and expectations, and provides valuable checklists and guidelines for making materials as accessible as possible. Other chapters cover instructional design and embedded librarianship in online learning environments, marketing for online library services, building relationships in support of online learners, and advocating for online patron and user needs, particularly around licensing, technology support, and access to physical materials and creating advocacy plans around institution and patron needs. Helpful supplemental materials and case studies appear throughout, and the collection closes with a useful chapter about online services in public libraries. VERDICT A strong addition for any academic libraries starting to offer distance learning support services.--Candice Kail, Columbia Univ. Libs., New York
Table of Contents
Introduction | p. xi |
Chapter 1 Taking Stock of Your Library | p. 1 |
Introduction | p. 1 |
Guiding Documents | p. 2 |
Read the Standards! | p. 2 |
Strategic Plans | p. 3 |
Know the Accreditation Requirements for Your Institution | p. 3 |
Who Are You? | p. 3 |
Understand Your Position | p. 3 |
Get to Know Your Department and Colleagues | p. 4 |
Take Stock of Your Own Skillset | p. 4 |
Policies and Procedures | p. 5 |
Learn the Policies: Library and institution | p. 5 |
Stakeholders and Partners | p. 6 |
What Data Is Already Available to You? | p. 7 |
CASE STUDY: Developing a Needs Assessment Survey for Online Users | p. 8 |
Get to Know Your Instructors | p. 11 |
CASE STUDY: Assessing Faculty Use of Library Services and Resources in the Learning Management System | p. 11 |
Marketing | p. 13 |
The Curriculum | p. 13 |
Program Goals | p. 14 |
Information Literacy Instruction | p. 14 |
Collections and Resources | p. 14 |
Tools and Technology | p. 15 |
Conclusion | p. 17 |
Chapter 2 Learn about Your Patrons and Set Goals to Serve Them | p. 19 |
Introduction | p. 19 |
Learn about Your Patrons | p. 19 |
User-Centeredness | p. 19 |
Needs Analysis | p. 21 |
Evidence-Based Decision Making | p. 24 |
Setting Goals to Serve Online Patrons | p. 25 |
SMART Goals | p. 25 |
Technical Considerations | p. 26 |
Short-Term versus Long-Term Goals for Online Patrons | p. 27 |
CASE STUDY: The One UWI Library | p. 28 |
Conclusion | p. 30 |
Chapter 3 Inclusive Design | p. 31 |
Introduction | p. 31 |
Principles of Universal Design | p. 32 |
Universal Design for Online Library Patrons | p. 34 |
Standards and Checklists | p. 38 |
Universal Design for Learning | p. 39 |
CASE STUDY: Practical Techniques for Teaching Online in a UDL-Friendly Way | p. 40 |
The UD Paradox | p. 43 |
Inclusive Practices | p. 43 |
CASE STUDY: Using Microsoft Office's Accessibility Checker | p. 44 |
One Size Doesn't Fit All | p. 45 |
Chapter 4 Reference for Online Patrons | p. 47 |
Introduction | p. 47 |
Guiding Principles | p. 48 |
American Library Association Guidelines | p. 48 |
Best Practices | p. 48 |
Building Your Service Portfolio | p. 53 |
CASE STUDY: Virtual Consultations | p. 54 |
Connecting Patrons to Reference Personnel | p. 56 |
CASE STUDY: A Model for Engaging Students with Online Research Consultations | p. 59 |
Embedding Help at the Point of Need | p. 61 |
CASE STUDY: Bringing the Library to the Students with LibGuides LTI Integration | p. 63 |
CASE STUDY: Supporting Online Users with a Frequently Asked Questions Knowledge Base | p. 67 |
Champion Your Services and Your Employees | p. 71 |
Chapter 5 Instruction for Online Patrons | p. 73 |
Introduction | p. 73 |
Instructional Design | p. 73 |
Learning Outcomes and Backward Design | p. 74 |
ADDEE | p. 74 |
CASE STUDY: Developing Synchronous Library Instruction for Online Nursing Courses | p. 76 |
Doing Good Assessment | p. 79 |
Assessment Techniques in the Online Environment | p. 80 |
Assessment Planning | p. 81 |
Finding Lesson Plans and Learning Objects | p. 83 |
CASE STUDY: A Collaborative Model for Online Instructional Design | p. 83 |
Scaffolding Online Library Instruction | p. 86 |
Strategies for Scaffolding | p. 86 |
CASE STUDY: Personal Librarians for Online Learners | p. 87 |
Some Tips for Designing Content | p. 89 |
Graphic Design and Text | p. 89 |
Chunking | p. 89 |
Active Learning and Motivation | p. 90 |
CASE STUDY: Engaging Students during Synchronous Library Instruction | p. 90 |
Best Practices for Creating Videos | p. 92 |
Some Tools to Consider | p. 93 |
Screencasting | p. 93 |
Animated Tutorials | p. 93 |
Interactive Tutorials | p. 94 |
CASE STUDY: Creating Free Online Branching Games with PowerPoint Skills | p. 94 |
Technological Considerations | p. 96 |
Conclusion | p. 97 |
Chapter 6 Embedded Librarianship | p. 99 |
Introduction | p. 99 |
What Is Embedded Librarianship? | p. 99 |
Models of Embedded Librarianship | p. 100 |
Time Commitment | p. 101 |
The Practicalities of Providing Embedded Librarian Services | p. 102 |
CASE STUDY: A Model of Integrated learning | p. 104 |
Impact on Student Learning | p. 106 |
Conclusion | p. 107 |
Chapter 7 Relationship Building | p. 109 |
Introduction | p. 109 |
Reasons for Building Relationships | p. 109 |
Mission, Vision, and Goals | p. 110 |
User Experience | p. 111 |
Connecting with Partners | p. 111 |
Possible Associates | p. 111 |
CASE STUDY: A Train-the-Trainer Course for Faculty Instructors | p. 113 |
Approaching a Potential Partner | p. 116 |
CASE STUDY: "Wait, There's a Distance learning Librarian?" | p. 117 |
Planning a Partnership | p. 119 |
CASE STUDY: We're All Better Together: Cross-Campus Collaborations to Support Online Students | p. 119 |
Goals and Relationship Types | p. 122 |
CASE STUDY: Teaming Up to Support Online Patrons | p. 124 |
Formalizing the Partnership | p. 126 |
Conclusion | p. 128 |
Marks of a Good Relationship | p. 128 |
Chapter 8 Marketing Services for Online Users | p. 131 |
Introduction | p. 131 |
Assess Availability | p. 131 |
Determine Baseline Knowledge | p. 132 |
Creating a Survey | p. 132 |
CASE STUDY: Surveying Our Distance Users | p. 133 |
Acting on Survey Results | p. 136 |
Creating New Marketing Materials | p. 136 |
Distributing Marketing Materials | p. 138 |
Creating New Services | p. 138 |
Assessing Marketing | p. 139 |
CASE STUDY: It's What Happens after Failure That Counts | p. 140 |
Be Persistent | p. 142 |
Chapter 9 Advocating for Your Online Users | p. 143 |
Introduction | p. 143 |
Planning for Change | p. 143 |
Access to Electronic Collections | p. 144 |
Licensing | p. 144 |
Connectiqng | p. 146 |
CASE STUDY: Providing Technical Support to Online Patrons | p. 147 |
Discoverability | p. 150 |
Access to Physical Collections | p. 150 |
Delivering Electronically | p. 150 |
Delivering Physically | p. 150 |
CASE STUDY: Service Excellence: Free Return Shipping for All Patrons Who Are Off Campus | p. 151 |
Access to Services | p. 154 |
Reference and Research Consultation Services | p. 154 |
Instruction | p. 154 |
Programs | p. 154 |
Marketing and Outreach | p. 155 |
Sustaining Success | p. 155 |
Continuously Explore User Needs | p. 155 |
Keep Up with Online Technology | p. 156 |
Chapter 10 Online Access to Public Library Services | p. 163 |
Discovery | p. 163 |
Content | p. 166 |
Programming and Outreach | p. 168 |
Conclusion | p. 171 |
Appendix: Additional Resources | p. 175 |
Glossary | p. 179 |
References | p. 181 |
About the Editors and Contributors | p. 187 |
Index | p. 191 |