Marketing plans in action : a step-by-step guide for libraries, archives, and cultural organizations

Title:

Author:

Goodman, Amanda L. author

ISBN:

9780838918128

Publication:

Chicago : ALA Editions, 2019.

Physical Description:

xiii, 194 pages : illustrations ; 23 cm

Contents:

Getting started -- Learn about your organization -- Get notified of marketing requests -- Set up project management -- Content creation -- Staff training and interactions -- Who are your users? -- Tracking and reports -- Outside contacts -- Bonus insights.

Subject Term:

Libraries -- Marketing -- Handbooks, manuals, etc.

Archives -- Marketing -- Handbooks, manuals, etc.

Marketing -- Management -- Handbooks, manuals, etc.

Marketing -- Data processing -- Handbooks, manuals, etc.

Libraries -- Marketing. (OCoLC)fst00997415

Marketing -- Data processing. (OCoLC)fst01010187

Marketing -- Management. (OCoLC)fst01010209

Genre:

Handbooks and manuals.

Local Subject:

LIBRARY AND INFORMATION SCIENCE COLLECTION

Available:

Library	Call Number	Material Type	Status
Searching... State Library of Oregon	021.7 Goodm	4-Week Loan	Searching... Unknown

Bound With These Titles

On Order

Summary

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder--work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman's invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on such topics as

efficiently reviewing and tracking task requests from colleagues around your organization; keeping people informed through project management tools and formal reporting; developing and sustaining a network of media contacts in the community who will publicize your events; crafting a consistent brand identity across the organization through language, logo, and colors; creating and maintaining a public calendar for content; designing mobile-friendly email messages and web pages; segmenting email campaigns for maximum impact and engagement; collecting user information while respecting privacy; employing simple surveys for quick and useful feedback; and handling complaints with grace.

With the help of Goodman's step-by-step advice, you'll be able to establish and maintain marketing communication strategies and workflows no matter your organization's size.

Reviews (1)

Library Journal Review

Owing to budget constraints, librarians, archivists, and staff of related organizations often assume duties for which they have no special training. Staff who have been assigned marketing duties now have a practical guidebook to depend on. Goodman (user experience librarian, Darien P.L., CT) offers 72 action-oriented guides designed to boost readers' confidence with every aspect of planning, implementing, and evaluating a marketing program. Sample topics include needs assessment, project management, content creation, staff training, report preparation, and complaint management. The majority of the book consists of step-by-step tutorials on specific topics, with information such as goals, level of difficulty, time required, cost (most tasks are fee or low cost), background activities required to begin, tips to help things run smoothly, and potential pitfalls. The remaining guides are what Goodman refers to as "concept explanations," which offer broad ideas and ways to incorporate them into one's marketing plan; examples include user privacy, webforms, educational resources, and content updates. The excellent table of contents and index facilitate finding desired topics. VERDICT A must-read for anyone involved in marketing activities in libraries and related organizations.--Lydia Olszak, Bosler Memorial Lib., Carlisle, PA