Using Twitter to build communities : a primer for libraries, archives, and museums

Title:

Author:

Forrestal, Valerie, 1978- author

ISBN:

9781538106051

9781538106044

Publication:

Lanham : Rowman & Littlefield, [2018]

Physical Description:

xiii, 103 pages : illustrations ; 28 cm

Contents:

Getting started -- Making connections -- Choosing software -- Curating content -- Automating your feed -- Push publishing -- Using analytics -- Appendix A: University of Central Florida libraries social media guide -- Appendix B: San Mateo County libraries social media procedures.

Abstract:

This book looks at ways for libraries, archives, and museums to go far beyond using Twitter as a 'broadcasting" tool and highlights innovative methods to use the service to spark communication and create ties within your institution's greater community.--from book cover

Subject Term:

Libraries -- Marketing.

Archives -- Marketing.

Museums -- Marketing.

Online social networks -- Library applications.

Libraries -- Marketing. (OCoLC)fst00997415

Museums -- Marketing. (OCoLC)fst01030186

Online social networks -- Library applications. (OCoLC)fst01767003

BUSINESS & ECONOMICS / Museum Administration & Museology.

COMPUTERS / Web / Social Media.

LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Archives & Special Libraries.

LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Digital & Online Resources.

Title Subject:

Twitter.

Twitter. (OCoLC)fst01794911

Local Subject:

LIBRARY AND INFORMATION SCIENCE COLLECTION

Added Author:

Vella, Tinamarie, 1981-

Other Format:

ebook version : 9781538106068

Available:

Library	Call Number	Material Type	Status
Searching... State Library of Oregon	021.65028546 Forre	4-Week Loan	Searching... Unknown

Bound With These Titles

On Order

Summary

Using Twitter to Build Communities looks at ways for libraries, archives, and museums to go far beyond Twitter as a "broadcasting" tool, and highlights innovative methods to use the service to spark communication and create ties within your institution's greater community. Appropriate for the social media beginner as well as the experienced user, it covers topics like: -Creating a Social Media Strategy/Policy -Choosing the Right Software -Gaining Followers -How to curate content -How and when to automate your feed -How and when to embed your feed -How to use cross-platform strategies -Using Analytics This book condenses years of research and expertise on using Twitter in an institutional setting into one handy reference for launching or reviving your organization's Twitter presence into an impactful medium in your community.

Author Notes

Valerie Forrestal is the Web Services Librarian and an Assistant Professor at the College of Staten Island, City University of New York. She holds an MA in Media Production from Emerson College, an MLIS from Rutgers University, and an MS in Service-Oriented Computing from Stevens Institute of Technology.Valerie has written and spoken extensively about web development, social media, technology planning, and innovation in libraries and higher ed. You can find her online at vforrestal.com, vforrestal.info, or on Twitter @vforrestal. You can also find her @vforrestal on Instagram if you enjoy looking at pictures of cats.Tinamarie Vella is the Library Manager at the Craig Newmark Graduate School of Journalism at the City University of New York (CUNY). Vella earned an MLIS from Long Island University and an MA in English from Brooklyn College. She was named an American Library Association Emerging Leader in 2011 and has held numerous leadership positions within the organization. Her academic focus is on research trends, diversity and leadership, and media and cultural studies. Tinamarie tweets personally @tinamarievella and institutionally @newmarkresearch.

Summary:

Reviews (1)

Library Journal Review

Forrestal (web svcs. librarian, City Univ. of New York) and Vella (lib. manager, City Univ. of New York) argue that Twitter can best be leveraged by libraries, museums, and archives as a tool for building community and networking rather than simply broadcasting news and events indiscriminately. As such, this work is designed to prepare both novices and regular users to employ social media to demonstrate their institution's value to constituents. Some sections are generalized and platform agnostic, such as developing a social media policy, learning how to understand community needs, and evaluating social media options. Others are Twitter centric or focus on current apps and devices (including detailed, step-by-step, menu-by-menu instructions in some instances). This resource will work well for those interested in learning how to build a following, use automation tools, create and curate content, harness hashtags, and publish across platforms. Appended examples of University of Central Florida Libraries' social media guide and San Mateo County Libraries' social media procedures will further give beginners a starting point. VERDICT Recommended for those interested in developing a more robust social media program geared toward community engagement.-Evan M. Anderson, Kirkendall P.L., Ankeny, IA © Copyright 2019. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.