Chapter 1. Planning and organizing an environmental scan / Barbara S. Petersohn -- Chapter 2. Smart steps to building your image / Brianna H. Marshall and Cameron Cook -- Chapter 3. Build your own outreach technology toolkit / Bonnie Lafazan and Jessica Kiebler -- Chapter 4. Using content marketing to reach elusive populations / Robin O Hanlon and Gali Halevi -- Chapter 5. Practical website usability testing / Kathleen Phillips -- Chapter 6. Actively engaging with patrons on social media / Kelley Cotter and Sara Baron -- Chapter 7. Graphic design on a shoestring budget / Natalie Currie and Susan Urban -- Chapter 8. Strategy, intentionality, and impact: a purchasing plan for library promotional swag / Zackary Chance Medlin, Stephanie J. Graves, and Sarah Lemire -- Programming and event planning -- Chapter 9. Hosting a library de-stress week / Kaela Casey and Laura M. Worden -- Chapter 10. Meet, greet, and eat outreach: developing a library fair for faculty and staff / Marissa C. Ball, Barbara M. Sorondo, and Sarah J. Hammill -- Chapter 11. Hosting a game night in an academic library / Jeffrey Henry -- Chapter 12. Take a paws with therapy dogs and make it a howling success / Peggy A. Pritchard -- Chapter 13. Student performances in found spaces: Shakespeare in the library / Natalie Lopez -- Chapter 14. Prepare a picture perfect (wiki)pedia editing party / Alena Principato and Rebecca B. Vargha -- Chapter 15. Traveling exhibitions as catalysts for community engagement / Patricia Tuohy and Melanie Welch -- Outreach to select populations -- Chapter 16. Libpocalypse: a research activity for first-year students / Jessica Long and Jennifer Hicks -- Chapter 17. Library outreach during disability awareness month / Natalie Lopez -- Chapter 18. Creating an inclusive and empowered graduate and professional student community through the library / Michael Courtney and Erika L. Jenns -- Chapter 19. Copyright for creators: bridging law and practice / Carla-Mae Crookendale, Hillary Miller, and Sue Robinson -- Chapter 20. Active learning in special collections: a student curated physical exhibit project / Lindsay Schettler.