Chapter 1 So What Are Electronic Resources Anyway? | p. 1 |
Definitions | p. 2 |
Who's Who: The Major Players | p. 4 |
The Electronic Resources Life Cycle | p. 4 |
NASIG Core Competencies | p. 5 |
Who Should Read This Book? | p. 7 |
Additional Readings | p. 8 |
References | p. 8 |
Chapter 2 Vendors Are Your Friend | p. 9 |
Types of Vendors | p. 10 |
Publishers | p. 10 |
Aggregators | p. 11 |
Subscription Agents (aka Book Jobbers) | p. 11 |
Consortia and Buying Clubs | p. 12 |
Platform Providers | p. 12 |
The Ideal Vendor Relationship | p. 12 |
Building Strong Working Relationships with Vendors | p. 13 |
Jumpstarting Relationships at a New Library | p. 16 |
Negotiating with Vendors | p. 17 |
Adopting the Negotiation Mind-Set | p. 18 |
Theories of Negotiation | p. 19 |
Tips and Techniques | p. 21 |
Conclusion | p. 24 |
Additional Readings | p. 24 |
References | p. 25 |
Chapter 3 Licenses: The Fine Print | p. 26 |
A Note on Public Libraries | p. 27 |
Preparing to Negotiate | p. 28 |
Definitions and Examples | p. 29 |
Curing a Breach | p. 29 |
Indemnification | p. 30 |
Warrantees | p. 30 |
Jurisdiction | p. 31 |
Authorized Users | p. 31 |
Limitation of Liability | p. 32 |
Primacy of the Signed License | p. 32 |
Policing Users | p. 33 |
Authorized and Unauthorized Uses | p. 33 |
Interlibrary Loan (ILL) | p. 33 |
Scholarly Sharing | p. 34 |
Printing, Copying, and Downloading | p. 34 |
Electronic Reserves and Course Packs | p. 34 |
Fair Use Clause | p. 34 |
Business Terms | p. 35 |
List of Items Covered by License | p. 35 |
Guarantee of Usage Statistics | p. 35 |
Guarantee of MARC Record Delivery | p. 35 |
Renewal Terms | p. 35 |
Authentication Methods | p. 36 |
Inflation Cap | p. 36 |
Early Cancellation | p. 36 |
Perpetual Access | p. 36 |
Archival Access | p. 37 |
E-Book Licenses | p. 37 |
Streaming Media Licenses | p. 39 |
Current Trends in Licensing | p. 42 |
Shared Electronic Resource Understanding (SERU) | p. 42 |
ONIX-PL | p. 42 |
Data and Text Mining | p. 43 |
You Are Not Alone | p. 43 |
Housekeeping | p. 44 |
Conclusion | p. 46 |
Additional Readings | p. 46 |
References | p. 47 |
Chapter 4 Buy All the Things! | p. 48 |
Traditional Purchasing Options | p. 49 |
Subscript ion Resources | p. 49 |
Perpetual Access | p. 49 |
Aggregator Databases | p. 50 |
Access-Only | p. 50 |
Journal Packages | p. 51 |
One-Time Funds | p. 51 |
Emerging Purchasing Options | p. 52 |
Demand-Driven Acquisitions (DDA) and Patron-Driven Acquisitions (PDA) | p. 53 |
Evidence-Based Acquisitions (EBA) | p. 54 |
Interlibrary Loan Purchase-on-Demand (ILL PoD) | p. 55 |
Pay-Per-View (PPV) | p. 55 |
Pricing Models | p. 56 |
Workflows for Acquisitions | p. 57 |
Open Access | p. 59 |
Conclusion | p. 62 |
Additional Readings | p. 62 |
References | p. 62 |
Chapter 5 Creating Access in All the Right Places | p. 63 |
Definitions | p. 64 |
IP Authentication | p. 66 |
Proxy Servers | p. 67 |
Authentication Methods | p. 67 |
Choosing a Proxy Server | p. 69 |
EZproxy | p. 70 |
Access to Databases | p. 71 |
Access to journals | p. 73 |
Journals in Public Libraries | p. 73 |
Knowledge Bases | p. 74 |
OpenURLs | p. 75 |
Journals and EZproxy | p. 76 |
Access to Streaming Media | p. 77 |
Access to E-books and Audiobooks | p. 78 |
Access to Discovery Services | p. 79 |
Publicity | p. 80 |
Conclusion | p. 81 |
Additional Readings | p. 82 |
References | p. 82 |
Chapter 6 Marketing, Part I: Planning | p. 83 |
The Rules of Marketing | p. 84 |
The Marketing Plan | p. 85 |
Step 1 Research What Has Already Been Done | p. 86 |
Step 2 Perform an Environmental Scan | p. 86 |
Step 3 Develop a Marketing Group | p. 88 |
Step 4 Conduct Market Research | p. 89 |
Step 5 Write a SWOT | p. 89 |
Step 6 Develop Goals | p. 91 |
Step 7 Create an Action Plan | p. 91 |
Step 8 Develop an Assessment Plan | p. 92 |
Step 9 Evaluate | p. 93 |
Step 10 Revise | p. 94 |
Conducting Market Research | p. 94 |
Surveys | p. 95 |
Hocus Groups | p. 97 |
Conclusion | p. 99 |
Additional Readings | p. 99 |
References | p. 100 |
Chapter 7 Marketing, Part II: Promotional Strategies | p. 101 |
Word-of-Mouth Marketing | p. 102 |
Web Marketing | p. 104 |
The Value of Web Marketing | p. 104 |
Tips for Web Marketing | p. 105 |
Print Marketing | p. 106 |
Varieties of Print Marketing | p. 106 |
Tips for Print Marketing | p. 107 |
Outreach Marketing | p. 108 |
Examples of Outreach Marketing | p. 108 |
Tips for Outreach Marketing | p. 109 |
Branding | p. 110 |
Developing Your Brand | p. 110 |
Tips for Branding | p. 111 |
Social Media | p. 111 |
Tips for Social Media | p. 112 |
Facebook | p. 113 |
Twitter | p. 115 |
Blogging | p. 116 |
Conclusion | p. 117 |
Additional Readings | p. 117 |
References | p. 118 |
Chapter 8 Assessment, Part 1: Subscription Resources | p. 120 |
Data-Driven Decisions | p. 122 |
Qualitative Assessments of Electronic Resources | p. 122 |
Qualitative Assessments beyond the Products Themselves | p. 125 |
Measuring Usage | p. 127 |
COUNTER and SUSHI | p. 128 |
Tools and Resources | p. 129 |
Determining Value | p. 130 |
Databases | p. 132 |
Journals and Big Deals | p. 133 |
Media Platforms | p. 133 |
Budgeting and Financial Sustainability | p. 134 |
Talk to Your Reps | p. 135 |
Distributing the Misery | p. 135 |
Cancellation Band-Aids | p. 136 |
Public Relations | p. 137 |
Conclusion | p. 137 |
Additional Readings | p. 138 |
References | p. 138 |
Chapter 9 Assessment, Part II: One-Time Purchases and Leases | p. 140 |
Collection Development of Electronic Resources | p. 141 |
Format Selection | p. 143 |
Cost | p. 144 |
Hands-Off Collection Development | p. 145 |
Access vs. Ownership | p. 145 |
Self-Pub | p. 146 |
The Case for Weeding Electronic Resources | p. 147 |
Identifying What to Weed | p. 148 |
The Self-Weeding Collection | p. 150 |
How to Weed Electronic Resources | p. 151 |
Conclusion | p. 151 |
Additional Readings | p. 151 |
References | p. 152 |
Chapter 10 I Think the Internet Broke | p. 154 |
Reporting and Tracking Problems | p. 155 |
What Went Wrong and How to Fix It | p. 156 |
Step 1 Replicate the Problem | p. 157 |
Step 2 Determine the Route of Access | p. 158 |
Step 3 Seek Out Reports of the Problem | p. 159 |
Step 4 Report the Problem | p. 160 |
Troubleshooting Scenarios | p. 160 |
Scenario 1 ProQuest Database Outage | p. 160 |
Scenario 2 Downloadable Audiobook Access Error | p. 161 |
Scenario 3 Journal Access Error | p. 162 |
Scenario 4 Database Access Error | p. 165 |
Scenario 5 Abundant Discovery Service Access Errors | p. 165 |
The End of the Troubleshooting Rainbow | p. 167 |
Conclusion | p. 168 |
Additional Readings | p. 168 |
References | p. 168 |
Chapter 11 Users Are People, Too | p. 169 |
Overview | p. 170 |
Getting Started | p. 172 |
Setting Goals | p. 173 |
User Research | p. 175 |
Persona Creation | p. 176 |
Recruiting Users | p. 177 |
Screening Users | p. 178 |
Participatory Design | p. 179 |
Card Sorting | p. 179 |
Prototyping | p. 181 |
Usability Testing | p. 182 |
Types of Usability Tests | p. 182 |
Creating a Test Plan | p. 185 |
The Nuts and Bolts of Moderation | p. 189 |
Executing the Test | p. 191 |
Summarizing the Data | p. 192 |
Analyzing the Data | p. 193 |
Heuristic Testing | p. 194 |
Presenting Your Findings | p. 195 |
Conclusion | p. 196 |
Additional Readings | p. 197 |
References | p. 197 |
Chapter 12 No Librarian Is an Island | p. 199 |
Consortia | p. 200 |
Advantages | p. 201 |
Disadvantages | p. 201 |
How to Make Consortia Work | p. 202 |
Consortia in Action | p. 204 |
Professional Development | p. 204 |
Listservs | p. 205 |
Organizations | p. 206 |
Conferences | p. 207 |
Webinars | p. 209 |
Journals | p. 210 |
Mentors | p. 210 |
Conclusion | p. 211 |
Additional Readings | p. 212 |
References | p. 212 |
Appendix | p. 215 |
Glossary | p. 225 |
Index | p. 237 |