Video marketing for libraries : a practical guide for librarians

Title:

Author:

Dalal, Heather A., 1977- author

ISBN:

9781442269491

Publication:

Lanham, Maryland : Rowman & Littlefield, [2017]

Physical Description:

xix, 174 pages ; 28 cm.

Series:

Practical guides for librarians ; no. 33.

Contents:

Getting started : video marketing and your library -- Understanding best practices -- Translating your message into a marketing video -- Planning is everything : understanding pre-production -- Action! : nailing production -- That's a wrap : mastering post-production -- Animated video as an alternative to traditional video production -- Video by the book : considerations for users with disabilities -- Promote or perish : increasing the visibility of your videos -- Was it worth it? : measuring impact.

Subject Term:

Libraries -- Marketing.

Libraries -- United States -- Marketing -- Case studies.

Libraries and video recording.

Video recordings -- Production and direction.

Webcasting.

Libraries and video recording. (OCoLC)fst00997596

Libraries -- Marketing. (OCoLC)fst00997415

Video recordings -- Production and direction. (OCoLC)fst01166496

Webcasting. (OCoLC)fst01173279

Geographic Term:

United States.

Genre:

Case studies.

Local Subject:

LIBRARY AND INFORMATION SCIENCE COLLECTION

Added Author:

O'Hanlon, Robin, 1983-

Yacobucci, Karen L., 1979-

Other Format:

Online version: Dalal, Heather A., 1977- Video marketing for libraries. Lanham : Rowman & Littlefield, [2017] 9781442269507 (DLC) 2017040123

Available:

Library	Call Number	Material Type	Status
Searching... State Library of Oregon	021.7 Dalal	4-Week Loan	Searching... Unknown

Bound With These Titles

On Order

Summary

Today's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences.

You can increase awareness of your library's resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact.

This book will guide you through:

gaining internal support crafting a clear message building the library's audience writing storyboards and scripts casting and rehearsing actors filming and recording voiceover, editing, publishing, promoting, using online tools & animation software and assessing the efforts

Author Notes

Heather A. Dalal is Assistant Professor/Instruction & Emerging Technologies at Rider University in Lawrenceville, NJ. In addition to reference and instruction, Dalal creates library tutorials, markets the library with promotional videos, and implements other emerging technologies.

Robin O'Hanlon, MIS is the Assistant Library Director, Outreach & Public Services at the Levy Library at the Icahn School of Medicine at Mount Sinai in New York City. In this role, she oversees access services and all library outreach, marketing, and communication efforts.

Karen L. Yacobucci has a Master's degree in Library and Information Science from the State University of New York at Buffalo and is currently the Content Systems Librarian and Marketing Specialist for the New York University (NYU) Health Sciences Library. In this role, she leads the development, refinement, and implementation of the Library's marketing strategy.

Reviews (1)

Booklist Review

Dalal, Robin O'Hanlon, and Sharon L. Yacobucci, with year of hands-on experience at Rider University, the Icahn School of Medicine at Mount Sinai, and New York University, respectively, have produced a practical guide on how to successfully integrate video marketing into libraries. The book is well organized, featuring a bulleted list of topics at the start of each chapter and wrapping each up with key points, references, and suggested readings. Not only will readers find step-by-step instructions for making a video but will also understand how to use it as a tool for driving awareness, promoting services and resources, and creating relationships with the community. Libraries of all sizes will want to add this gem to their professional collections.--Adams, Jennifer Copyright 2018 Booklist